How to design a digital magazine: The power of professional design and publishing platforms
Dean Cook • Oct 17, 2024

Creating a digital magazine can be rewarding, but it requires careful planning and execution. One of the most crucial aspects is the design. A well-designed magazine looks visually appealing, enhances user experience, and improves discoverability. In this article, Dean Cook explores the benefits of hiring a professional magazine designer and using a publishing platform like Issuu to create a successful digital publication.

While there are DIY tools and software available for creating magazines, nothing can quite compare to the expertise, craft and support of a magazine production artist who can:

  • Create visually appealing layouts: Ensure that your content is presented in a way that is easy to read and visually engaging.
  • Optimise for readability: Choose appropriate fonts, colours, and spacing to enhance readability across different devices.
  • Maintain brand consistency: Ensure that your magazine's design aligns with your overall brand identity.
  • Publication management: Coordinating and managing the publication's content, ensuring all parts of the process are completed within client timeframes and budget.
  • Prepare for commercial printing: A professional designer would also prepare the publication in readiness for commercial printing if printed copies are ever required.


The Benefits of Using a Publishing Platform like Issuu

Issuu is one of the top digital magazine publishing platforms. It offers numerous advantages, including:

  • Improved discoverability: Compared to other digital providers, Issuu automatically optimises articles to rank in search engines. As a result, magazines hosted on Issuu can benefit from the platform's credibility, making your publication more discoverable for potential readers to find your magazine from a search query.
  • Interactive features: Issuu allows pages to show videos and includes feature-rich hyperlinks, such as websites, podcasts, emails, telephone numbers, and page navigation, enhancing reader engagement.
  • Analytics: Track key metrics such as page views, time spent, and reader demographics to measure your magazine's success.
  • Distribution: Easily share digital issues and pages across your social media, emails, and website's homepage.

Cost-Effective Solution

While hiring a professional designer and using a digital publishing platform may seem like an investment, it can actually be a cost-effective solution in the long run. By creating high-quality, visually appealing magazines suited for digital-device viewing, you're more likely to attract and retain readers and help build a reputation, leading to increased advertising revenue.


If you're ready to publish a digital magazine, we're here to help. Our team of experienced magazine production artists with digital publishing know-how can assist you with everything from concept development to final production. Contact us today to learn more about how we can help you create a magazine that stands out.


#digitalmagazine #magazinedesign #magazineproduction #publishingplatform #issuu #professionaldesigner #visualappeal #userexperience #discoverability #readerengagement #digitalmarketing #contentcreation #ezines #magazinepublishing #magazinedesigner #magazineproductionartist

The post 'How to design a digital magazine: The power of professional design and publishing platforms' appeared first on  The Magazine Production Company.
Click here to go back to the main articles page.

Share this content!

Read more of our articles

A magazine can foster a community
by Dean Cook 21 Oct, 2024
Are print magazines still relevant in today's digital world? The short answer is a resounding yes. Despite the proliferation of online content, magazines offer a unique and invaluable experience that sets them apart. Curated content, in-depth coverage, and visual appeal provide a distinct and enjoyable reading experience that fosters a community. Magazines offer a timeless and immersive quality that continues to resonate with readers. And with positive indications that print magazines are making a return, there are also signs of renewed interest from advertisers.
Reading a digital magazine on a laptop.
by Dean Cook 17 Oct, 2024
Creating a digital magazine can be rewarding, but it requires careful planning and execution. One of the most crucial aspects is the design. A well-designed magazine looks visually appealing, enhances user experience, and improves discoverability. In this article, Dean Cook explores the benefits of hiring a professional magazine designer and using a publishing platform like Issuu to create a successful digital publication.
visitors attending a trade show, event or exhibition
by Dean Cook 14 Oct, 2024
In today's fast-paced business environment, trade shows, exhibitions, conferences and events play a crucial role in connecting businesses with potential customers, partners, and suppliers. Organisers seeking ideas to enhance engagement should consider publishing a regular magazine, as it can significantly improve the event's value proposition for visitors and exhibitors.
Printing plates determine the pagination of a publication
by Dean Cook 17 Jul, 2024
In newspaper and magazine production, pagination primarily involves numbering and positioning editorial and advertising content as pages. It also enables the production artist to group pages, such as knowing where to add sections or supplements while working within a printer's printing plate and sheet arrangement to support print efficiency and costs.
Load more articles
Share by: