MotoGusto is a free motorcycle community magazine that uses hybrid interactive features available in both print and digital issues. 

Primarily, it was designed at a handy size so motorcyclists could pick up and pop into their inside pocket which also married with a size suitable for digital device viewing. 

The digital issue could easily be shared across social media, read via the website with its content available to search engines, while the print variant would need to entertain the offline audience distributed through a network of retailers, motorcycle dealers & cafés, and subscribers.

The digital version employs hyperlinks and embedded video. The print magazine uses QR codes to entertain the interactivity so readers could explore more simply by scanning the code using their smartphone. In addition, QR codes were supported with easy-to-read shortcode hyperlinks.

Using a hybrid process ultimately means the design and page preparation would only need to be produced once.

As rebranded title from a former publication, now being more dynamic without attracting additional costs, it has gathered a lot of advertiser support, including recognition by some well-represented brands who were keen to reach an offline market as well as the online one.